Agriculture and sustainability was the topic of the press-only meeting at the Farm Progress Show in Boone, Iowa.
Panelists discussed how to define sustainability and how to achieve it. Michael Doane, Monsanto director of the sustainable yield initiative, has a concise definition for sustainability: Produce more, conserve more.
Peggie James, the Natural Resources Conservation Services liaison to the Nature Conservancy and current SWCS president, observed that public sentiment is more supportive of conservation planning than it has been in the past.
"The public is now willing to donate more funding to conservation planning on private lands," James said.
Other panels agreed and noted that agricultural companies and retailers are making sustainability a priority.
Fred Lucky, executive vice president at Bunge North America, said, "We're engaged on both sides of the supply chain, so we have a unique ear - we can hear what's going on. What we hear is, consumers are very interested in this subject… It's a loud signal we have to pay attention to."
To learn more about what Peggie James shared at the Farm Progress Show or to listen to her speech, visit http://agwired.com/2008/08/28/the-art-and-science-of-soil-conservation/.